Direction brand is a high street fashion brand catering to women fashion. Our product Arange from Pret wear, Lawn and stitched fabric.

Our journey established in 1980 and now second generation has been taking this dream continue and we are taking you with us every step of the way. It has been our customer’s loyalty and love that has brought us this far.

We now bring you something bigger yet affordable. From trendy cuts, rich color palettes, unique fabric and chic designs, our ready to wear caters to those of all ages.